Atticism founder and director renae smith questions the value of influencer marketing the atticism a boutique australian headquarterd shop with an office in the uk realised clients were wasting thousands of dollars on an influencer ecosystem rife with fakery and that staff were spending too much time on social media rather than traditional pr.
Renae smith atticism.
Renae was selected as head judge for the public relations industry awards in 2018 and is regularly interviewed by australian and international press about her unique approach to pr and business management.
Renae founded the atticism in 2012 and has since become a recognised leader in the pr and sme industries.
Renae has had a high level career in business and is currently the director of several australian companies including her boutique hospitality public relations and brand development agency the atticism.
Renae smith renae has had a high level career in business and is currently the director of several australian companies including her boutique hospitality public relations and brand development agency the atticism.
If you re ready to leave your comfort zone and forge a new way with us get in touch to find out more.
Owner of bake mixes.
Sydney au oxford uk.
Her executive level business experience combined with extensive hands on experience in the hospitality industry allows renae to offer advice on all aspects of brand building and business management.
We have had so many clients who chase likes and follows without really understanding the end goal renae said.
Director of the atticism.
The atticism is a registered member of the public relations institute of australia and our director renae smith was selected as head judge for the pria golden target awards in both 2018 and 2019 she knows a good campaign when she sees one.
Renae smith director of the atticism pr.
Renae smith international brand identity development consultant for the hospitality industry.
Know for her unique approach to pr and business management renae is a huge fan of those who dare to be different which is why we knew she d have some o.
Renae is an expert on brand development and business management and has appeared on many business related panel discussions.
The atticism says that it hasn t worked with influencers for the last 18 months.