Rembrandts In The Attic Meaning

Rembrandts in the attic primarily seeks to force the reader into recognizing patents to be assets and to be treated as such but it also suggests a larger patent strategy for companies. Supposedly aimed at corporate execs in an era when many companies were not yet ip savvy 1999 rembrandts in the attic uses a bunch of examples to show how companies can use patents to gain a strategic advantage over competitors and how others put themselves at a decided disadvantage by ignoring patents. The authors address various relevant concerns and considerations and make for a convincing case for a management managed as opposed to lawyer led patent strategy for corporations.

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And just like antiques roadshow once identified it is possible to value these assets to determine the potential value financial or strategic the company will realize.

Rembrandts in the attic meaning.

Rembrandts take on many different forms. With intangible assets representing over 87 of all company value today and being the real drivers of growth and profitability for most businesses failing to take the time to identify and manage these. More recently with pressure on corporate profitability executives are trying to discover what one author referred to as rembrandts in the attic namely unidentified undervalued or under exploited ip assets. Rembrandts in the attic we all have them metaphorically speaking.

At the same time the currency and the means of unlocking the value of data are quite different than with patentable. In the business world these are the forgotten gems that we develop for internal or even individual use and then store on a shelf or hard drive for periodic use or even a one time purpose. Today s rembrandts in the attic are data. But today the currency has shifted.

An expert audit can help identify the valuable intangible assets the rembrandt s in the attic held by the company. As a result managers are increasingly digging for buried treasure among their ip assets.

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